CEO at StewArt Media
Don’t rely on social, search, or marketplace sites for your audience. They can be switched off on a whim, and there’s nothing you can do about it for the most part.
The only thing you can rely on is your brand. That’s what you have to build.
CEO of meltmedia
Simultaneously, the services that were once lucrative for the digital marketing agencies – website and app development and design, for instance – have become commoditized as many brands opt to bring those in-house. To stay relevant and futureproof their business, digital agencies must adapt away from being solely tactical.
Forrester’s research shows that this shift-ready behavior is now common, and notably common for those in higher income brackets. On an economic point, it costs 5 times more to acquire a customer than to retain and enrich customers, but the majority of companies are failing to make the right kind of loyalty investment.
Traditional agencies of record are struggling to remain competitive and provide digital innovations that help brands deliver a memorable, personalized and deeply engaging customer experience.